Whenever a top job at a major mainstream news media organization becomes available, a hiring process is initiated. The point of the process is two-fold: (1) identify the executive or talent best suited for the designated role, and (2) gather as much intelligence and as many ideas about the future of the business as possible.
The latter point can be as valuable as the former. The amazing thing is it’s provided by the candidates for the job free of charge. Eager to impress, they canvass people up and down the industry’s “value chain,” gathering data and insights as they do. They then create what amounts to a pitch deck of ideas about how to fix or grow or improve or manage the business. They present all this to the
"hiring committee” with no strings attached and at zero cost.
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