Endless Media.

Witchcraft.

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1. The Generalist:

AI is an increasingly capable creator of media. ChatGPT is the latest manifestation of artificial intelligence’s mind-boggling abilities. Models can write essays, pen poems, spawn images, and generate videos. We may be entering an age of “endless media.” AI is not only a capable creator but an instantaneous, economical one. Over time, it may match or surpass human abilities across mediums, leading to a world in which creating a film, comic, or novel can be done on demand, ad infinitum. What if the stories you know and love didn’t have to end at all? What if you could keep reading your favorite book or watching your favorite movie forever? The rapid maturation of generative artificial intelligence has not so much “disrupted” media creation – as if it were an irritating bumblebee knocking against a glass pane – as unseamed it. Instantly and cheaply, it is possible to produce stunning imagery and competent writing with AI algorithms. Like the precocious child it is, it seems inevitable that existing models will improve and new skills will be added until the creation of a new Hemingway novel or Hitchcock film is no trickier than spawning an image with Midjourney or short story with ChatGPT, OpenAI’s newest creation. What will this mean for content production? How will it change how we consume it? Who stands to win and lose? And in an age of endless media, what will narratives mean to us? First, a little more definition. What do we mean when we say “endless media?” Fundamentally, we’re talking about a shift in how media is made and consumed. Read the rest. (Sources: generalist.com, openai.com, medium.com)