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Missing Matter.

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John Ellis
Jun 17, 2025
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1. Quartz:

The sudden leap from obviously fake AI videos to nearly indistinguishable synthetic content represents one of the most dramatic capability jumps in recent tech history.

One place where it is being embraced is Hollywood. Media executives who sat nervously in conference audiences taking notes about AI experimentation as recently as a few years ago are now publicly discussing their active use of these tools. Amazon Studios recently spoke openly about integrating generative AI into its creative pipelines, marking what one industry insider called “a come to Jesus moment” where the technology became too useful to ignore. The shift makes sense: When daily shooting costs reach $200,000 in Los Angeles and traditional VFX houses are shutting down, AI isn’t just innovation — it’s survival.

But the real disruption isn’t happening in studio boardrooms. It’s in the complete democratization of sophisticated video manipulation. What once required teams of VFX artists, expensive software, and Hollywood budgets can now be accomplished by anyone with $1.50 and an internet connection. Veo 3's pricing structure puts the creation of convincing fake videos within reach of essentially everyone, collapsing barriers that previously served as natural safeguards against widespread media manipulation. (Source: qz.com)


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